By John Lloyd

Every summer, British campers flock in large numbers to the beautiful beaches along the Vendée coast in western France. After Brittany, the Vendée is one of the most popular destinations for campers visiting France, and with some of the best beaches, not to mention more campsites than any other département in France, it's easy to see why.

Camping-Caravaning La Loubine

Notre-Dame-de-Monts

     But it isn't just the endless sands that people go for; there's also plenty to explore inland when you tire of lying on the beach.
You'll find most of the campsites are located conveniently for the main resorts, such as St Jean-de-Monts and its neighbour Notre-Dame-de-Monts, St Gilles-Croix-de-Vie and, most popular of all, Les Sables-d'Olonne. My favourite resort, however, is St Gilles-Croix-de-Vie.

 

     The resort, actually made up of two towns, St Gilles-sur-Vie and the fishing port of Croix-de-Vie, lies either side of the River Vie as it describes dramatic meanders prior to reaching the ocean. It has the look and character of a place that lives off the sea, with fishing boats moored in the river, but it is also a town that knows how to enjoy itself, with the populace, locals and visitors alike, promenading in the evening, gravitating towards the funfairs, wandering among the arts and crafts stalls by the church, dining at one of the quayside bistros, or simply chilling out in a bar with a beer or glass of wine and maybe grooving to some hot jazz. There's the Grande Plage, too, a fine sandy beach where, if you prefer, you can spend the day topping up your tan.
     There are a number of campsites nearby, but one I particularly like is the four-star Camping Les Biches at St Hilaire de Riez. It is located a little inland in a pine forest off the D38 and is really well equipped, with swimming and paddling pools, a flume, Jacuzzi, tennis courts and bike hire, a restaurant and bar and evening entertainment, in addition to the more usual facilities.
     As well as for the resort itself, I'm attracted to St Gilles-Croix-de-Vie because there's a lot to see inland, much of it providing a vision of the area's rural past, of how it looked before holidaymakers began to flood in to the area in the late 19th century. Just up the road from Camping Les Biches is the Bourrine du Bois Juquaud, an early 19th-century traditional thatched farmhouse typical of the marshes that lie beyond the coastal dunes. With only a couple of austere looking rooms and some outbuildings for a handful of chickens, perhaps a cow or a goat, and primitive farming implements, it must have been an arduous way to exist.
     If you would rather find out how the more upper class citizens of yore lived and spent their days in the area, then head inland to the chateau at Apremont. Built on a craggy spur in more undulating countryside above the pretty Vie valley, the chateau has dominated the village since the 13th century, though its magnificent pepperpot towers are more recent additions, dating back to the Renaissance period. Down below, you can hire a pedalo or canoe and paddle upstream past the chateau's high walls, or for something more relaxing there's a dammed lake a little downstream where those wanting to escape the busy coastal beaches come to swim and sunbathe on the sandy beach.
     Not far from Apremont, just to the south, Coëx appears at first to be a rather unremarkable village, but hidden away behind the church is the entrance to the Jardin des Olfacties, a delightful retreat where you can take pleasure in a restful dawdle through fragrant gardens, leafy groves and meadows of wild flowers, which in their natural environment have been in danger of dying out. If you're searching for a little tranquillity away from the madding crowd, then this enchanting oasis shouldn't be missed.

Camping Pong

     About five miles from the gardens you'll find a campsite that sounds like it's a complete contrast - Camping Pong at Landevieille, about three miles from the resort of Bretignolles-sur-Mer. In fact, this is an excellent three-star family site with a mixture of shaded pitches around a fishing lake and more open pitches on terraces. Like Camping Les Biches, it is well equipped and offers a number of activities including table-tennis, or, as they say in France, ping-pong, which is how the site got its name (nothing to do with smells!).
     Returning to the coast, the resorts of St Jean-de-Monts and Notre-Dame-de-Monts shamelessly tempt holidaymakers in search of sun, sea, sandy beaches and sport, and if you need a spot to pitch your tent you'll find plenty of campsites, too. One nice little one is Camping La Forêt, with just 45 well shaded touring pitches conveniently located between the two resorts.
     Sand dunes and pine woods are both features of the coast here, which stretches practically without break for 15 miles or so from Fromentine in the north to Sion-sur-l'Océan in the south. When the tide is out, you'll probably see sand-yachting taking place, and perhaps even try it for yourself. If travelling at speed so close to the ground is not quite your thing, there are plenty of other activities to choose from, like tennis, golf, horse-riding or cycling. In fact, hire a bike and you can escape the crowds and cycle beyond the pines into the level landscape of the Breton-Vendéen marshlands. Being flat, the cycling is nice and gentle (except when you're heading into the wind) and you'll encounter very little traffic on the minor roads. As a result cycling is a real pleasure!
     Heading in the direction of Challans, Sallertaine is an unusual little place, standing on a rare hillock rising from the marshes. In medieval times it was an island, until Benedictine monks drained the adjacent land. The village has a Romanesque church, which is in a marked state of decay inside, but the play of light through the windows somehow transforms it into a place of strange beauty. Today, Sallertaine is celebrated for the assortment of craft shops and studios dotted about the village.
     Although you might find the breeze a handicap if you're cycling, the Moulin de Rairé, near Sallertaine, will without doubt find it a benefit. This windmill, built in the 16th century and still operating with the aid of white canvas sails, is open to the public and has exhibits showing the evolution of milling and the different techniques used over the years. You can also buy flour and freshly baked bread. A few kilometres away at Chateauneuf, a similar windmill, the Petit Moulin, is also open for visits.
     Other marsh-dwellers' homes can be seen in the area, too, similar to the one near St Hilaire at Le Bois Juquaud. The Bourrine à Rosalie is open to visitors, and near La Barre-de-Monts, so too is the Écomusée de Daviaud. This a living museum in a 19th-century farm, a centre for finding out about the Breton-Vendéen Marsh, and is packed with information about the local countryside and its wildlife. There's also the opportunity to try your hand at piloting one of the traditional punts used on the waterways, or leaping a stream with a long pole, at one time a necessary tool for navigating across the watery landscape on foot.
     On the other hand, if you find all this vaulting waterways, clambering up windmills and cycling across marshlands, is all too much for you, you can take the whole area in with a visit to the Salle Panoramique, near Notre-Dame-de-Monts. A lift carries you to the top of this 230ft former water tower, for far-reaching panoramas over the marshes and along the coast.
     On the coast not far from here, Fromentine is an unpretentious little resort in the shadow of the bridge that links the mainland with the island of Noirmoutier. You can also reach the more remote island of Yeu from here by way of a 45-minute boat trip. North of Fromentine, close to the causeway that until the bridge opened in 1971 was the only road link with Noirmoutier (and then only at low-tide), Port du Bec is a curious place. Sheltering on a creek and home to a large fleet of fishing boats, the port is lined with a forest of timber piles and jetties reminiscent of stilt villages in the Far East. Not surprisingly, its local nickname is 'Port Chinois'.
     Along the coast, to the south beyond St Gilles, Les Sables-d'Olonne ranks considerably higher among France's fishing ports than Port du Bec, but it is as a holiday resort that it is most famous. If, that is, you don't take into account the attention that homes in on the place every four years when the Vendée Globe round-the-world single-handed yacht race, which begins and ends here, is held. Most visitors, however, go to the town to dip their toes in the Atlantic, stretch out on the sands, and maybe use up some energy in a game of volleyball on the beach, while the kids have much fun searching through the rock pools exposed at low tide with their nets and buckets.

Camping de la Dune des Sables

     Once again, there are plenty of campsites to choose from in the area, but two I can recommend are Camping de la Dune des Sables, just north of Les Sables-d'Olonne at La Paracou, and Camping-Caravaning La Loubine, on the D80 at Olonne-sur-Mer. Both are four-star sites popular with families, La Dune les Sables located among the sand dunes just behind the beach, La Loubine about a mile from the sandy beach at Sauveterre, and they both have excellent facilities including attractive pool complexes. The one drawback with La Dune des Sables in hot, sunny weather, however, is that there is no shade.
     Les Sables itself is a modern resort with a promenade backing the 3km long beach lined with hotels and luxury apartment blocks as well as shops, cafés and restaurants, so there's an instant escape route if you're in danger of over-doing the suntan. If you feel like a flutter, there are a couple of casinos, too, at opposite ends of the beach. And strike lucky on the roulette wheel and I can recommend a good seafront restaurant, La Villa Dilecta. It's a little on the expensive side but the menu is superb, especially the seafood.
     If the heat on the beach gets too much, there are several museums worth a visit, and not just for their cooling shade. They include the St Croix Abbey Museum, which has some interesting local history and art collections, and the Museum du Coquillage, near the fishing harbour, which has exceptional displays of shells and coral from around the world. Out of town a little, the Musée Automobile de Vendée, just before Talmont-St Hilaire, has a private collection of 150 vintage cars, plus cycles and motorcycles, some of which are quite rare.
     When you've finished with antique cars, you could continue to Talmont itself, where there's a 12th-century castle looming over the central square. It was once the most important fortress among Richard the Lionheart's possessions in western France, and during the summer there are frequent son-et-lumière events relating the story of this period in local history. And if you want a deeper experience of what medieval life was like, during the day there are numerous scenes enacted around various parts of the castle, with markets, music and jousting. If you wish, you can even dress up in period costume and really join in the spirit of things.


Further information

Camping Les Biches
BP16, 85270 St Hilaire de Riez
Tel: 02 51 54 38 82
Fax: 02 51 54 30 74

Camping Pong
Rue du Stade, 85220 Landevieille
Tel: 02 51 22 92 63
Fax: 02 51 22 99 25

Camping-Caravaning La Loubine
1 Route de la Mer, 85340 Olonne-sur-Mer
Tel: 02 51 33 12 92
Fax: 02 51 33 12 71

Camping de la Dune des Sables
La Paracou, 85100 Les Sables-d'Olonne
Tel: 02 51 32 31 21 or 02 51 33 05 05
Fax: 02 51 33 94 04

Comité Départementale du Tourisme de la Vendée
8 place Napoléon
BP233
85006 La Roche sur Yon
France
Tel: 00 33 2 51 47 88 20
Fax: 00 33 2 51 05 37 01

Maison de la France
178 Piccadilly
London W1J 9AL
Tel: 09068 244 123 (premium rates)


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